Philip Graves: Consumerology: The Truth About Consumers and the Psychology of Shopping

Consumerology: The Truth About Consumers and the Psychology of Shopping



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Author: Philip Graves
Number of Pages: 240 pages
Published Date: 15 Mar 2013
Publisher: Hodder & Stoughton General Division
Publication Country: London, United Kingdom
Language: English
ISBN: 9781857885767
Download Link: Click Here
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Description

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.